Newfold Digital — Shaping the future of web creation

Home to brands like web.com and Bluehost, Newfold Digital powers millions of small business websites worldwide. As Product Designer on the Site Editor — the company's flagship website builder — I lead experience design across the full product surface. Key work includes a ground-up restructure of the Form Builder panel to surface critical settings and reduce cognitive load, relocating Analytics from a deprecated dashboard into a dedicated Editor page, designing the Legal & Privacy settings architecture with dependent toggle logic, and establishing deprecated element states for gracefully sunsetting legacy components. Each project spans the full design cycle: system thinking, stakeholder alignment, and precise Figma execution.